In Post Construction Phase we continuously manage your marketing to ensure goals are met. From website maintenance to review management, systems are in place to protect the ongoing health of your marketing structure.
Once the foundation has been built, Structural Phase begins. Over the course of 3-4 months, we develop your first campaigns, in accordance with the goals and strategies outlined in the marketing plan. Cross-channel campaigns carry your message across traditional & digital platforms. Ad spend is allocated in keeping with your specific budget and growth goals.
During the first 4-6 months of working with you, we build the essential elements of your marketing presence. This includes studying your overall marketing position, creating a marketing plan, addressing any branding concerns, and Performing foundational SEO. This is also the phase in which we design & develop your website, if applicable.